Content Marketing has becoming a very prominent marketing tool. Creating unique/targeted content and sharing it online through social media sites, eNewsletters, article / PR sites, and your company website is undoubtedly a fantastic way in which businesses can promote their brand. In addition this, content marketing also helps to advertise the products and services, establish expertise, and contribute to search engine optimization with the help of link building. Content Marketing has steadily risen in popularity with marketers. According to a study by the Content Marketing Institute, over 90% of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) marketers use one or more methods of Content Marketing, including social media, eNewsletters, and articles on a company website. (Pulizzi, 2013 B2C Content Marketing Research)